An AI content creation platform for short drama production, built from 0 to 1 with workflow, design language, component system, and motion experience.

Delivered a 0-to-1 product experience, AI creation workflow, and scalable design system.

An AI video editing platform optimized through data-driven iteration across creator workflows, interface consistency, and AI-assisted editing.

Created a lighter and more consistent editing experience around creator efficiency and AI-assisted editing.

A collaboration project with Honor, delivering smart video interface design and experience optimization following Honor Design Language.

Delivered multiple versions across brand guidelines, smart video capability, and implementation constraints.

Alibaba · Intime AI shopping assistant, designing conversational shopping experiences, recommendation strategy, and behavior-based optimization from V1.0 to V2.4.

Drove +36% GMV growth while improving conversion rate and NPS.

Alibaba · Intime AI virtual fitting experience from 0 to 2.2, reducing purchase hesitation and improving online shopping efficiency.

Recognized as China Retail Digital Innovation Case 2024 and awarded Innovation Breakthrough Team Award.

AI interaction experience for Tongyi App, designing multiple AI interaction features and operation campaigns that connect model capability with user scenarios.

Delivered multiple AI interaction features and operation campaigns to improve engagement and feature comprehension.

Enterprise SaaS experience design across CRM, VR house viewing, property management, customer management, and workflow optimization.

Improved operational efficiency and workflow clarity in complex business systems through user-centered design.